Lorre White, The Guru of Luxury
Lorre White, "The Luxury Guru" defines luxury as a "quality of life", not simply amassing quantity " It is an enlightened approach to living". This allows these brands to benefit from the most powerful and fastest growing media source, the web. Americans use the internet to shop twice as much as the average individual. People spend more time on the web then in front of the TV. A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. Luxury brands were slow to enter fearing affiliation with the mass marketers and an inability to supply "the luxury experience". The purpose of The Luxury Channel is to bring a luxury venue to the web where elite brands can have an appropriate environment to share their product knowledge and services in a sophisticated global reach. By all the brands sharing one venue it saves companies millions of dollars by having to establish their own channel from scratch and creating and producing content and paying to market their channel against all the other thousands of luxury brand's channels. Any commercial agency can create a product video for a company, but with The Luxury Guru you get the video and a way to distribute it internationally.
Carol Williamson is the designer of choice for megayacht shipyards.
It is every designer's supreme dream-to work with an open budget, playing with the world's rarest materials and layering with the finest fabrics for high-end projects in the elite world of luxury brands. Carol Williamson has crafted such a career for herself after nearly four decades in the world of design. And while many professionals choose their niche and stick to a strict profile, Williamson has made a point of breaking tradition by creating interior spaces for an array of mediums. She has designed for a number of corporate venues (Nike World Campus) and art institutions (Abraham Lincoln Museum) as well as high-end residential properties.
Her most recent project to garner headlines was onboard a superyacht from our favorite secret agent. Casino Royale, dubbed the queen of many of this Troy Polamalu Kids Jersey season's boat shows, is 163 feet and the largest ship to date from Christensen Shipyard. The luxury charter yacht was not built for speed, but for a relaxing sojourn on the sea, cruising at 10 knots with a top speed of 17 knots.
After seven years of designing the luxury interiors of various superyachts, Williamson was a natural pick as designer extraordinaire for the project. She had worked with Christensen in the past on several other ships and met owners John and Jeannette Staluppi (of Millennium Yachts fame) through their mutual relationship with the Washington-based shipyard.
The partnership between client and designer was an easy fit from start Haloti Ngata Premier Jersey to finish. Williamson Ed Reed Game Jersey explains that on this particular ship, which included 6,900 square feet of interior space, the owners were very involved. "They were extremely integral to all aspects of the design and really enjoyed doing it," she says, crediting the entire Bond theme seen throughout the ship to their creative genius. At the aft of the saloon, the roulette wheel, made by master-craftsman Jeff Homchick, sets the tone of Casino Royale. "The owners requested the roulette rather than the traditional Terrell Suggs Limited Jersey compass rose," says Williamson. "It works wonderfully because it is really dramatic when you first approach," she says. The effect of the black stone wheel, which is inset with laser-cut, polished stainless steel, is one of her favorite highlights. Also on her showcase list is the collection of Erte artwork that the owners brought onboard. Each piece uses playing card imagery, emphasizing the Bond theme. The flybridge plays host to two stone tabletops, inlaid with an Ace and Jack of spades. Topping off the 007 concentration is the sweeping central staircase, which is fitted with frosted-glass panels, deftly etched with iconic Bond-girl silhouettes. Sapele mahogany, onyx, custom marble, granite, and Italian glass sconces dominate the interiors of the luxury yacht.
Williamson's credentials for such a project began at the University of Oregon. She started her studies in pure architecture, but soon recognized her passion for interiors. "I realized that I loved the detail and the more intimate relationship with the client," she says. She went on to graduate with a bachelor's degree in interior architecture, and, in 1984, started her own design firm, Carol Williamson + Associates Limited.
"It has been a very rich existence as a designer," Williamson says. "I never get bored or stagnant. I'm not known for one type of design or style, and I think that is what keeps it very fresh. Every project teaches me some new aspect of design that I carry with me to the next."
In 2008, that next project was the 160-foot Primadonna, also from Christensen. She cites the yacht's skylounge as one of her favorites because of the palettes and the contrast of the dark java-stained, high-gloss furniture, which strikes dramatically against the texture of the chenille that she chose. Jeff Homchick collaborated on this project as well and found a Labradorite stone with brilliant flashes of cobalt blue and teal green. "It looks like the bar is underlit but it's actually the natural flashes of the iridescent flecks in the stone," she explains. "We developed the entire palette of the skylounge off of those colors that came out of the Labradorite."
Williamson describes other design aspects of the yacht. "We went from the very textural chenilles in the saloon to beautiful striped Andy Dalton Premier Jersey silks on the pillows. And then we did all of the custom furniture in high gloss. We used lots of crystal to reflect light, and the owner loves mother-of-pearl so those accents are also prevalent throughout the yacht."
Next on the drawing boards for the designer is a 193-foot megayacht by Trinity Yachts that she is working on for a client. "I feel very fortunate. These yachts are like beautiful jewel boxes. I'm so blessed to get to play with the level of materials that I do. From the architectural materials, like the wood and the stone, to the beautiful fine fabrics, to getting to work on custom furniture designs and witness those come to fruition-it's all so enriching and rewarding."
"It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre's videos and I read Lorre's blog to keep up on what is new in the luxury market." Princess Victoria London "Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry." Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report "Lorre's take on the Luxury market is refreshing and frankly very James Harrison Limited Jersey much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in." Michael, eVelvet Rope media, owner "Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes her LuxGuru blog. Now anyone in the world can watch." Peter M. Deeb, Chairman, Hampton Cie SA (Suisse) "I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury." Mervi Sippola, Luxury Consultant, Monaco "I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts." Marko Sjoblom , Flow Owner, Finland/Monaco